Tips for guarding your Facebook privacy

Not long ago I was surprised to see the name of a long-time friend pop up on my Facebook page in an ad touting a toy helicopter. I emailed him to ask if he was being paid for his endorsement and he replied that the ad was news to him. And no, he wasn't getting a dime from the toy company.

That's how Facebook makes money - by leveraging your preferences and activities into targeted advertising. If you used Facebook to Like a favorite restaurant, vacation spot or TV show, don't be shocked if your opinion gets shared with all of your friends. Or their friends. Or all one billion Facebook members.

Fortunately, Facebook provides ways to limit and customize how it uses your personal information. I have some tips to help you avoid overexposure and possible embarrassment on Facebook. Check them out at MyWell-Being.com.