Speaking at a trade show in Germany, Sony officials said they company will announce the price of the new TV next week at the CEDIA home theater show at the Indianapolis Convention Center. Last year, Sony featured its 4K video projector at CEDIA.
TWICE, a consumer electronics trade publication, said the price is expected to be about $25,000. The sets will be for sale later this year, first at Sony stores and later at electronics retailers.
Although no 4K content is currently available to consumers, Sony said several movies are now in production using a new Sony 4K professional camera and Sony recording artist Taylor Swift recently recorded the first music video shot in 4K.