The Nintendo Wii is the leading gaming console today, but its sales have been declining and some think they know the reason why.
In an interview with GamesIndustry.biz, Lightning Fish Games CEO Simon Prytherch said the Wii's weak sales is partly because of its poor quality games that have flooded the market, leaving consumers with no other choice but to purchase games only within the Nintendo franchise. Lightning Fish Games develops "family-oriented" games for major consoles.
"I don't think you can ever write Nintendo off, but the Wii market-from a third-party software developer and publisher perspective-is over-saturated with product," Prytherch said. "Consumers have been damaged by a lot of substandard software, so now they only trust big Nintendo brands."
With their first title, NewU: Fitness First Personal Trainer for Wii, performing badly in the market, Prytherch added that their company will be focusing more on developing games for PlayStation 3 and Xbox 360 beginning next year.
Despite the lost love for Wii, Prytherch has hope for motion-based games, especially with the upcoming release of Project Natal by Microsoft and Sony PlayStation 3 Motion Controller in 2010.
"(Motion-based games will) only have a huge impact once people start designing specifically for those controllers," Prytherch cautioned.
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