Best Buy has long promised to match a competitor's price - but the promise only applied to conventional retail stores, not online sellers.
According to The Wall Street Journal, Best Buy will extend its price-match policy to online competitors this holiday season.The consumer electronics chain will also offer free home delivery on items that are out of stock at local stores.
The moves are designed to counter he practice of "showrooming," where a consumer inspects and price-checks a product in a store, then buys it for a lower price from an online source such as Amazon.
This is a great move. I expect I am like many consumers who would prefer to get their hands on their gadget immediately -- and have a human being to help you if there's a problem.